Barcoding concepts have grown significantly since their debut, so it pays to consider the latest methodology when implementing a system.
Before, the barcode appeared as a rectangle full of parallel lines. They contained a small amount of information within their varying line thickness and spacing. This form of the system is now referred to as “1D” or one dimensional barcode.
Now, “2D” or two dimensional barcodes can pack quite a bit of data into each barcode. That can get translated by the scanner and collected to be uploaded later or in a real-time process via Bluetooth or WiFi. They can appear as squares with different sets of shapes in varying patterns or simply standard codes stacked upon each other.
Most smartphones now come equipped with the ability to scan and read any barcode. Snap a pic with the phone’s camera, and the barcode system will store the data to be used later.
Read on to explore how your business can integrate a creative barcode system to boost efficiency and profit.
1. Business Cards
There’s a lot of information to squeeze onto a 3.5 x 2″ card these days.
Addresses, website URLs, emails, phone numbers, social media accounts, logos, etc. All of these on one business card can make for a sore sight. Not a good reflection of yourself or your business.
Enter the barcode. You can customize a barcode system to include as much of the above information as you want. And even better than simply displaying the information, your barcode can act as a hub that links to your LinkedIn or Facebook account.
You can even set up a barcode to link to a video when scanned on a smartphone, giving you the opportunity to make a great impression with a personal introduction to potential clients or customers.
2. Store-Front Display
Is your business open 24/7? If not, you can still offer customers passing by your storefront the opportunity to browse and shop your collection online.
Post a barcode near the entrance to your store. Smartphone users can then scan the code and be directed to your online store. It’s a simple trick that can lead to additional profit for your business.
Better yet, depending on the products your business offers, you can even set up the barcode system to automatically curate their shopping cart. Returning customers with an account can scan the barcode of your business and all their favorite orders will be primed and waiting for them to purchase. Then they can scan items from a virtual catalog to create a new order!
3. Product Information
Ever order a bottle of wine while dining at a restaurant and wondered about the vineyard it came from?
Barcodes have the ability to greatly improve consumer knowledge about your product. Anytime, anywhere. Take a look at some of these practical uses for barcodes on products:
- Electronic products that take the user to a review page for unbiased opinions
- Hardware tools that link to how-to videos and demonstrations
- Art gallery pieces that share a biography of the artist
- Locally grown produce that detail the growing process of the farmer
These are just a few examples that greatly improve consumer interaction with your product. The more they know about your product, the more likely they are to purchase it.
And don’t be afraid to display the barcode all over the product’s label. Searching for the barcode is a time hassle that turns off consumers. Take a note from Aldi’s business model–the use of their barcode system on their packaging improves efficiency by 40%.
4. Promotional Discounts
Advertising with a barcode system is a great way to attract new customers. And everyone loves a discount.
Next time you take out an advertisement, include a barcode to pique the interest of smartphone users. When they scan your code they’ll be greeted with a promotional discount or bonus for your business or product. It’s a great way to generate interest from the curious consumer.
Share the discount in your store, as well, for the moseying browser. It’s much more tempting to purchase a product spontaneously when you know you’re getting a deal on it.
5. Personalized Design
The “1D” barcodes are restricted to just perpendicular lines. The newer QR barcodes, though, have a little wiggle room.
Take a look at this barcode that the BBC company designed for their use. It’s a simple yet effective addition to the QR code that draws the attention of the curious consumer.
See how you might be able to integrate your business’ logo into the QR code with a custom label.
6. Scavenger Hunt
Scavenger hunts bring out the inner child in everyone. And they’re great for local businesses!
Using a barcode system, you can post barcodes around town that will lead players to local businesses. Make sure to include moderately tough clues to keep scavengers hooked in, but easy enough to keep the game moving along.
As players navigate through your game, be sure to include fun and useful information about the businesses nearby. It’s a great opportunity to bring in new customers that might not have had a reason to explore the area before.
7. Advertising Apparel
Sometimes all it takes to attract new customers is the shirt off your back.
Or, on it. barcodes can be easily stitched into your clothing for advertising on the go. It’s just like a business card, but with much less interaction. You’ll just be walking along while curious passer-bys can discreetly scan the code on your back.
Next time you’re attending an event, either on-the-clock or off, have some t-shirts made up with your barcode and get some free advertising in.
Set Up Your Barcode System Today
Barcodes are an easy and effective way to passively interact with the consumer.
Get yours set up now and use it however you wish, using any or all of the above tips we’ve shared. Contact us now or leave a comment so we can help you integrate a barcode system into your business and get your profits booming.
So contact Netwav for scanners, printers and barcode label creation software. Let us give you free guidance!.